Wednesday June 6th saw the 3rd Annual ‘Love Letter to Football’, hosted at Cargo Hall. An afternoon of storytelling, drinks and most importantly, fundraising.

3AW‘s Ross Stevenson opened the proceedings at this sold out cocktail afternoon. Love Letter to Football has ultimately been about getting the football public involved around the passion for the game while donating all proceeds from tickets, raffles and auctions towards prostate cancer treatment and research. And today’s line up was one worth seeing.

A range of speakers including Melbourne’s new Lord Mayor, Sally Capp, Triple M’s Jane Kennedy, Stand up comedian Lehmo and even award winning cartoonist Mark Knight engaged the crowd with personal anecdotes of romance, family and friends. That age old question “What team do you go for?” could be heard across the predominantly male crowd. There was not a face in the room without a smile for the duration. And what a room it was – including familiar faces with comedian Dave Thornton, race car legend Mark Skaife and advertising mogul Russel Howcroft to name just three.

Auctioned items included signed footballs, holidays and private yacht cruises. Totalling over $10,000 in money raised for The Australian Prostate Centre.

Closing in heroic style was Radio and TV personality Sam Pang. He began his story with classic tales of his own experience playing football as a young man, soon gathering the full attention of the audience. With a gentle reminder of the racial bias that was then prevalent in the sport, Sam gripped the room before finally releasing the tension with a well placed punchline that left every one laughing.

Cargo Hall is the perfect blank canvas for any event you can envisage while maintaining that core personality and breathtaking location that any good venue needs, for more information click here